With a dictionary of media time machines, calendars and similar appropriate sections, on today’s day, the World Press Freedom Day, the Media Daily portal was launched five years ago. Still the only regional portal, or any other media format, dedicated to the media (as well as the telecom industry, which today is practically tied to the media by an umbilical cord) and to those who work in and with the media.
So what is the summary of the first five years? If we look back, there are reasons for both satisfaction and dissatisfaction.
Thousands of articles have been published about media and media content, telecom companies, regulators and various institutions, about events and people, about deals and failures of various projects, financial ups and downs, about media and telecom legislation, European regulations, media trends in region, Europe and the world… We have witnessed and are also witnessing tectonic changes in the production, distribution and consumption of media content, the permeation of the media and telecom industry and much more.
We can also be satisfied because when “Googling” many terms from the media and telecom industry, the search engine very often throws links to texts published on mediadaily.biz right at the top. And that’s not a little thing. This suggests that Media Daily is a portal you can trust. And when it comes to transmitting relevant texts that talk about global media trends, that is, the efforts of individual media to be more read, listened to or watched, our portal is also instructive. Today, knowledge transfer is easily accessible and important, and we want to believe that with our efforts we have contributed to some ideas that are currently being implemented in the regional media community.
What are we dissatisfied with in this arc of five years? First of all, what is not in our power, and it concerns the media world. Namely, we are witnessing the inexorable descent from the media scene of the once supporting pillar of the mass media – the paper edition of the newspaper. On May 1st, the oldest European newspaper Wiener Zeitung (WZ) stopped being published, and in the past five years this scourge has affected the whole world. In the USA alone, about a hundred newspapers stop being published every year. Only the best-selling ones are kept, which sell hundreds of thousands of copies (and in English, which is spoken all over the world), but they are also thinking about the future by developing their online editions more and more.
Nothing is better in the region. The circulation of all newspapers, from Slovenia to North Macedonia, is falling, and in Kosovo, even after the pandemic crisis, when newspapers stopped being published, not a single paper newspaper was renewed. It will continue like that. Newspapers invest in their portals, believing that this is how they will survive. The key question is whether their portals will be able to survive in the long term without charging for (quality and painstakingly created) content, in countries with small markets and an insufficient amount of marketing cake for the abundance of printed and electronic media of all kinds.
After the past five years of activity in the media community, Media Daily knows exactly what the problem is. Models with payment for content, such as Media Daily, are struggling to survive in our region. Even people who work in the media community are more inclined, when it comes to portals, to read those portals that do not charge for content, even if they could get from those media that have a paywall, regardless of the minimum subscription or the price of some content. some ideas for your business or expand your knowledge.
However, we will not give up. We will try to be better, to welcome the new anniversary, convinced that perhaps somewhere around the corner awaits that famous turning point that will reward the effort and love built into the daily publication of our portal.
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