Do you trust the results of viewership, listening, or reading?

Vote in the poll! Measuring television viewership, radio listenership, and online portal readership often causes controversy in professional circles. Some argue that they are rigged and do not reflect the real situation in the media market. Others refer to the official measurement results and claim that they are relevant.

Measurement methodologies, on the other hand, are different for each type of media, from so-called people meters for television, through telephone surveys and interviews for radio stations to digital measurements through online media platforms. Each way of measuring the audience has its advantages and disadvantages, so it is difficult to say that manipulations or, to put it mildly, inaccuracies are not impossible. This is often “better seen” when there is competition in the market between companies that measure viewership, audience, or readership. Often their data do not match, hence the skepticism about the results by those media who think that their rating is higher than the measurement results show.

And the results of measuring viewership, listenership, and readability bring a larger number of advertisers for those who have better results and who also have “tangible” financial benefits.

We want to know your opinion on whether you trust the results of viewership, listening, or reading?