Tag: Nielsen
CroatiaUMTG chose the service provider for measuring television viewership in Croatia
UMTG, the television viewership measurement association, announced that it has chosen a television viewership measurement service provider in Croatia for the period from January...
SloveniaHow much do TV viewership measurment companies earn?
Measuring the viewership of television programs is a very specific niche and there are not many specialized companies that do this in the region....
WorldNielsen claims that the reach of radio has become greater than...
Research by Nielsen, a global provider of radio and television audience data, yielded a surprise when looking at the reach of US radio listenership compared...
SerbiaArena Premium 1 viewership record
The eternal football derby between Crvena Zvezda and Partizan brought a new record in the ratings of Arena Premium 1 TV channels, proving once again that the most-watched...
Nielsen has a new visual identity
In the light of huge technological and media changes, major changes in media measurement are taking place accordingly. The intensity of these changes requires...
JoomBoos organizes the first Top influencer awards
For the first time in Croatia, JoomBoos, in cooperation with Nielsen is organizing an award for the best Croatian influencers. The special methodology enables the most advanced and...
Dossier; The Influence of the Slovenian Democratic Party (SDS) on Television...
We are exclusively publishing, in four sequels, a dossier on how the Slovenian Democratic Party (SDS) and its leader and Prime Minister Janez Janša follow the media strategy of Hungarian...
Looking back; Forget 2020 as soon as possible! (2)
Today we publish the second continuation of the recapitulation of the most important events in the media and telecom industry published on the Media...
North MacedoniaIs television really dying?
The rise of streaming platforms such as YouTube and Netflix, but also social media - Facebook, Instagram, Snapchat, where you can find various content...
The advertising market has returned to 2008 budgets
Media revenues from marketing in Serbia last year amounted to 210 million euros. The growth of these revenues is described in the media business...
