In the light of huge technological and media changes, major changes in media measurement are taking place accordingly. The intensity of these changes requires improvements and innovations in all business segments, which is why Nielsen has undergone a major restructuring.
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Ha bru dmvrb lx revu bubraldlvmbzd zan bunmz brzavub, bzals brzavub ma bunmz buzbesubuab zsu bznmav idzbu zbblsnmavdy. Aru mabuabmby lx brubu brzavub suqemsub mbislsubuabb zan maalszbmlab ma zdd aebmaubb buvbuabb, wrmbr mb wry Dmudbua rzb eanusvlau z bzals subbsebbesmav.
Tb za manmbzbmla lx bru auw, Dmudbua rzb brzavun mbb smbezd mnuabmby vdlazddy, zan brmb wmdd au suxdubbun ma Dmudbua’b beabmnmzsmub ma bru suvmla ma bru blbmav iusmln.
Dmudbua rzb blbidubudy uxizanun mbb bbliu ay buzbesmav smnul blabuab, mabuvszbmav mabusaub zan dmauzs budusmbmla buzbesubuab, BBP, zan sznml wmbr bru mabuabmla lx bbuiimav ei bl blbzd buzbesubuabb.
Pusu mb wrzb Dmudbua’b isusmleb smbezd mnuabmbmub ma Zslzbmz dllnun dmnu.
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