Measuring the viewership of television programs is a very specific niche and there are not many specialized companies that do this in the region. Nevertheless, they are extremely important because based on their data, hundreds of millions of euros of advertisers’ money are distributed to television stations. We found a total of six of them in the territory of Slovenia, Croatia, Bosnia and Herzegovina, and Serbia and investigated how they operated in the last three years.
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Slovenia
Bosnia and Herzegovina
Croatia
Europe
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