After analyzing what we have written in the past two months, it is no surprise that there are countless close-up encounters of politics with media, which can be especially expected in our tabulations territories, so in comparing for instance with the democratically developed Western Europe; but (even still) it is surprising the knowledge that we have too much of politics, even there where you would expect it to be discreet and restrained.

It is therefore not a surprise that politics ‘tailors’ the media legislation off the needs of the public and the profession, and that in many countries the same makes it difficult to bring media strategies just to keep the whole sector on a short leash. Unfortunately it is not surprising: that verbally and physically journalists are attacked (fortunately there have been no killings for years), that there are open and veiled censorship, and it is even less surprising that from local to national level of the ruling co-called ‘furniture’ of all possible colors they have a unique attitude towards the deadening and instrumentalization for their own needs of Public services (newspapers, television and radio portals) whose founders are no one but themselves…

Moreover, it is not even surprising that the global trend of politicization of media, the symbioses caused by the ever-increasing influence of politics and media on the elections and daily politics from which break down the(media) bones of credibility, in this part of Europe; takes on monstrous proportions.

Despite that, it is clear that politics everywhere through legal and regulatory solutions affects the general rules of the game. A few days ago, a major battle over the regulation of Internet copyrights was conducted in the European Parliament, since the decisions of different parliaments depend on the application of technological solutions in the media world; or the selection of members of the regulatory media bodies by a single decision from the European Parliament or the national parliaments member states and non-EU members stated; can also be influenced by the total media market.

When, however, these rules are brought and the decisions are voted, the politics should step down, withdraw to the second level, to another plan. That’s what it looks like in practice in the West but only in theory on our premises.

Through the texts of our associates, it was evident that the politics in southeast Europe does not set in the media sphere and not only where we can attribute it to the lack of political culture and primitivism; but also where (the politics) should remain aside respecting the elementary at least the democratic rules.

Many, such as regulatory bodies, are dysfunctional because policies affect them daily. The low and often politically corrupt judiciary is a weak support in preserving the media “rules of the game”, finally through the political beatings, the partial interests overpower the public interest.

In short, politics is ubiquitous in the media and around them. And then you realize that in this interaction of media and politics, are mirrored our post-Yugoslav societies, with all the problems of functioning of the system and the human destinies.

It turns out that Media Daily, without any particular intention, throughout the telling of media stories and stories about the media, becomes an informative portal not exclusively for media and other professionals who are interested in the life of the media, but also for all those who are interested in how socially and politically countries in South-east Europe are developing.

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