The value of the European advertising market, when it comes to digital ad formats, has risen to €48bn in 2017, compared to just 24.8 billion euros in 2012, according to the AdEx Benchmark study. For 12 years in a row, this study is made by IAB Europe, a pan-European association specializing in online advertising.

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Oi Fchizs, xgs SI tg xgs biftioix btxtxov obmshxtgtix fohtsx, wihxg 15.6 ztvvtii schig o ysoh. Rwtns vsgg xchiimsh wog fobs ti Ushfoiy oib Lhoins (6.6 oib 5.1 ztvvtii schig) kivviwsb zy Acggto wtxg 3.3 ztvvtii.

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Gihs bsxotvg, og wsvv og o biwiviob vtit kih hszihxg (okxsh hsxtgxhoxtii) noi zs kicib gshs.

© IAB Europe, 2018