Tag: IAB
WorldGroupM will help invest in quality journalism
GroupM, WPP's media investment arm, unveiled its "Back to the News" initiative a few days ago.
It will be the first program in the marketing industry to support...
CroatiaRead first! HUDI has a new president and CEO
After more than a year as a member of the Executive Board of the Croatian Association of Digital Publishers (HUDI), Ivan Pleše, an expert in digital...
SloveniaWhoa! EU AdEx grew by 21.5 billion euros
The European Office of Interactive Advertising (IAB) presented the findings of the AdEx survey on European investment in digital advertising for 2021. Growth is the highest since 2008, and...
EuropeDigital advertising doubled in size in Europe
The value of the European advertising market, when it comes to digital ad formats, has risen to €48bn in 2017, compared to just 24.8...
