Rupert Murdoch decided to open new offices at the headquarters of his publishing empire, News UK London, to better capitalize on the growing number of the digital radio audiences. The reorganization of London’s headquarters includes new spaces for the radio stations TalkSport, TalkRadio and Virgin Radio and for a production unit Wireless Studios for recording podcast. The goal of this business move is to create tighter connections between the radio portfolio and the news brands The Sun and The Times.

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