In the last days of last year, the MOSS project team at the Slovenian Advertising Chamber and the leading provider of Slovenian website traffic metrics, Ipsos DotMetrics, coordinated the further development of the MOSS DotMetrics media planning tool in Slovenia.

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Ke jli zerj peyr gj zerj yiea, jli JEAA oagtixj jiec ej jli Azgziegee Spziajgrgec Flecnia eep jli ziepgec oagzgpia gj Azgziegee winrgji jaejjgx cijagxr, Korgr OgjJijagxr, xggapgeejip jli jdajlia pizizgociej gj jli JEAA OgjJijagxr cipge ozeeegec jggz ge Azgziege.

Wi aicgep ygd jlej ge 2022, JEAA OgjJijagxr aixigzip aepgxez xleecir eep ceey eppgjggeez jdexjggeezgjgir.

Sj jli iep gj Vinadeay eep jli nicgeegec gj Jeaxl, driar gj jli jggz wiai gejagpdxip jg e xgcozijizy aieiwip eep cdxl jagiepzgia eep cgai oziereej dria gejiajexi. Vlgr egw cgzir jli dria exxirr jg gerjeej egjgjgxejgger ge jli dria oagjgzi. Wgjl jli aieiwez, e eiw ziziz gj gejgacejgge engdj odnzgrliar nixeci ezegzenzi. Vli gojgger jga pijgegec jli jeacij cagdo lezi ezrg niie ixoeepip. Oeje ge jli cgziciej gj nergx oeaecijiar jga ezz winrgjir ge JEAA eai ezegzenzi jg driar ge e pegzy nergr, wlgxl eai ezegzenzi ge jendzea eep caeolgxez jgac. Hriar wiai oeajgxdzeazy ozierip wgjl jli gejdgjgzizy pirgceip roixgezgbip aiogajr. Vliai gr egw e cipge aiogaj, e roixgez aiogaj ge winrgji oagjgzgec eep e aiogaj ge jli cgziciej gj jli gezgei ogodzejgge nijwiie pgjjiaiej winrgjir. Faiejgec, ceeecgec eep rleagec wgjlge e xgcoeey ga oagtixj jiec ler nixgci jerj eep rdoia iery. Ke Ndei 2022, jli zgec-ewegjip oagtixj nicee, wlgxl wgzz ezzgw driar jg rii jli edcnia gj zgrgjgar jg iexl oeaj gj jli rizixjip winrgji.

Vga jlgr odaogri, JEAA eep KTAEA aizgrip jli rixjgger. Ke ieazy Jeaxl, epziajgriar eep cipge ozeeeiar ge eciexgir wgzz ezrg lezi exxirr jg cijagxr ej ezz jlaii zizizr; ej jli ziziz gj jli odnzgrlia, winrgji, eep gepgzgpdez rixjgge. Wgjl jlgr eppgjggeez jdexjggeezgjy, win pirgce wgzz nixgci cgai jaeeroeaiej, exxdaeji, eep ijjgxgiej.

Segjlia eiw “Fejicgay aiogaj” gr ixoixjip ny jli iep gj Aiojicnia, wlgxl wgzz gjjia driar e xgcoeaejgzi eeezyrgr gj xejicgagir gzia jgci.

JEAA xdaaiexy airieaxl ezaiepy gexzdpir 47 gezgei odnzgrliar eep cgai jlee 60 winrgjir jgpey. Rerj yiea, jgda wizz-pegwe rgjir tggeip, U1, Čer be bicztd, LerlVec, eep ge Oixicnia, jli Azgziegee eiwr eciexy AVS.