EPP - Oglaševanje u Sloveniji,EPP - Advertising in Slovenia,Marjan Novak,Marketing Magazine, Žare Kerin, Simona Kruhar Gaberšček,

At the beginning of the year, the first part of the book on the historical development of the advertising industry in the period from 1990 to 2020 was published under the name EPP – Advertising in Slovenia by Marjan Novak. The first part of the book gives a detailed overview of the developments in the communications industry in Slovenia from 1990 to 2005, and today we will present the recently published second part of the book, which refers to the period from 2006 to 2020.

On 353 beautifully designed pages, Novak, using the issues of Marketing Magazine as a source, chronologically arranged the most important information about events, not only in the advertising market but also in the media, so it is extremely interesting to read details of further development of the media scene in post-communist Slovenia.

In the overview tables, the author lists for each of the years the largest advertisers, media, and advertising agencies according to the size of revenue, as well as, abbreviated reports and events from the most important advertising gatherings such as SOF and Golden Drum.

If you love advertising and the media this book will be your favorite literature and source of information. You can order the book at this link.

The book EPP – Advertising in Slovenia was designed by Žare Kerin, and the editor of the edition is Simona Kruhar Gaberšček.

Marjan Novak started his media career at the age of 16 on the local radio station Nova Gorica as the host of the show From My Disco. In the late 80’s he worked at Radio Student as music and editor-in-chief, and for a short time, he also hosted the show Studio city and wrote for other media. After returning from Great Britain in 1992, where he worked in the Slovenian editorial office of the BBC, he switched to the world of advertising. He was a copywriter, project manager, sales director, and director of a media agency. Since 2008, he has been the publisher of Marketing Magazine.