The Agency for Electronic Media (AEM) published data on the viewership of TV programs for September 2020. AEM aimed to provide insight into the trends of viewership of the entire television market on various distribution platforms, which includes part of the pay-TV services, monthly. The idea of AEM is noble, but these analyzes should still be taken with a reserve that can be even detrimental to a particular group of publishers. We will also explain why.

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