The situation with the purchase of sports TV rights in the region is slowly culminating. The battle between United Group (Sportklub) and Telecom Serbia (Arena sport) is just at its peak and now we can say with certainty that the goal of Telecom Serbia in this competition is clearly visible. They want to destroy Sportklub to break the generator of attracting new and retaining old users in the telecommunication networks of the United Group (SBB, Telemach). Here’s why.

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