As the United States prepares for the new presidential election, aware of the role of online misinformation in 2016, with credit given to the news venues from Veles, northern Macedonia, they are also investigating how profitable it is to do business with fake or extreme content.

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A huge amount of information is published daily on the internet, technological improvements make fake news look real, and disagreements over the definition of misinformation are challenges we have to face, which means that advertisers must pay more attention to discovering where their content appears. They have to take responsibility because it’s bad for society if hate speech and misinformation is sponsored,” said Sleeping Giants founder Matt Rivitz for CNN.