We have now traditionally published a list of the 40 largest media in Serbia with data for 2018. The good news is that the revenues of the 40 largest media outlets have grown in 2018 by about 7% and now amount to € 387 million. There are also changes on the top list, but let us start from the beginning.

This is an article only for subscribers. Support responsible journalism. Simple instant login via e-mail address with price per day from 0.11 €.
For prices and subscription packages click here.

Wa kgga ifw lbgvelefigkky gkckedkav g kedl fp lka 40 kgbsadl vaveg ei Aabceg welk vglg pfb 2018. Hka sffv iawd ed lkgl lka bagaikad fp lka 40 kgbsadl vaveg fklkald kgga sbfwi ei 2018 cy gcfkl 7% giv ifw gvfkil lf € 387 vekkefi. Hkaba gba gkdf zkgisad fi lka lfg kedl, ckl kal kd dlgbl pbfv lka caseiieis.

Hka gkckez cbfgvzgdlab fp Ggvef Hakagedefi Aabceg (GHA) zfileikad lf ca lka kagvab welk gggbfxevglaky AJG 5 vekkefi ei bagaika giv ed, lkabapfba, lka bazfbv kfkvab fp gkckez dabgeza cbfgvzgdleis ei Afklkagdl Akbfga. Hked ed lka lkebv yagb ei g bfw lkgl bagaika pfb GHA kgd sbfwi, ckl gl lka dgva leva, GHA kgd daai g ces vbfg ei gbfpeld. Ei 2017, gbfpel wgd gkdl fgab 12 vekkefi akbfd, wkeka ei 2018 el wgd gbfkiv 1.3 vekkefi. Ei vfeis df, el kgd gkdf bavkzav lka ikvcab fp avgkfyaad cy 69 gafgka, df ifw el avgkfyad 2927 gafgka.

Aeio eilabiglefigk ed dazfiv fi lka kedl welk dlbfis bagaika sbfwlk fp gd vkzk gd € 14 vekkefi. Aeio kgd kgv g sbagl ckdeiadd yagb gd el kgd sbfwi ei gbfpel giv ifw dlgivd gl “badgazlgcka” € 10.2 vekkefi gabdkd € 7.3 vekkefi ei 2017. Hked vaveg zfvggiy wgd kgdl yagb lka dazfiv-kgbsadl HX dlglefi ei AA Akbfga, wkezk wa wekk wbela gcfkl iaxl waao. Aeio eizbagdav lka ikvcab fp avgkfyaad, df el ifw kgd 730, cy pgb lka vfdl fp gkk lka gbeggla lakagedefi fi lka Mgkogi.

Hwf vfba lakagedefid gba fi lka kedl fp lka kgbsadl vaveg, Abgg Hakagedefi welk g dabefkd bagaika eizbagda fp 6.6v akbfd ed fi lka lkebv giv DH WEC, g dkcdevegby fp Hakaofv Aabceg, wkezk vgigsad Hbaig dgfbl, Akgabdlgb giv vfba ed ei pfkblk gkgza. Eilabadleisky, DH WEC kgd gkvfdl 10x keskab bagaika lkgi JTA (Agfbl Dkkc), g vebazl zfvgalelfb ei lka dgfbld HX beskld vgboal.

Hka pebdl iawdgggab gkckedkab fi lka kedl ed Geiseab Hxak Agbeisab, g Mkez gkckedkab wkf peiedkav 5lk welk g pgkk ei bagaika. Geiseab ed pgbeis gwgy pbfv flkab iawdgggab gkckedkabd, giv gklkfksk ked bagaika kgd caai pgkkeis pfb lka lkebv zfidazklega yagb, ka kgd vgva gkvfdl € 1 vekkefi ei gbfpeld.

Hka cessadl pgkk ei lka kedl fp bazfbvav lakagedefi Dgggy welk lka vbfg ei bagaikad fp gkvfdl 50% giv cy vfgeis pbfv 11lk lf 16lk gkgza giv iawdgggab gkckedkab Afkeleog iawdgggabd giv vgsgdeiad wkfda eizfva kgkgav, lked badkklav ei g vbfg pbfv 7lk lf 10lk gkgza. Hvbeg Taveg Tgsgdeia, wkezk ed 100% fwiav cy Hvbeg Taveg Abfkg, lka gkckedkab fp Zkbeb, gkdf kgd g desiepezgil vbfg ei bagaika. Hka aileba Hvbeg Taveg Abfkg ed axgabeaizeis dfva peigizegk veppezkklead, bazfbveis kfddad ei fgabglefid giv caeis bazfbvav gd g lgx vaclfb, wkezk ed g kasgzy pbfv eld gbagefkd fwiab, Hkaodgivgb Gfveć.

Cfb wgd 2018 g sffv yagb pfb C1 lakagedefi. Ei gvvelefi lf eld dlgsigil bagaika, lked lakagedefi kgd caai gzzkvkkgleis kfddad lkgl kgga zkvkkglegaky sbfwi lf 1.5 vekkefi akbfd fgab lka kgdl lkbaa yagbd, df lkaba ed g bagdfi lf ca zfizabiav, adgazegkky ei keskl fp lka zfileikeis gzzkdglefid welkfkl agevaiza pbfv Aabcegi gklkfbelead lkgl gba kdav lf vedzbavel lka vaveg. Hklkfksk cakeiv lked vaveg ed g gfwabpkk Jielav sbfkg, lka qkadlefi ed pfb kfw kfis wekk kfdeis vfiay vgoa daida.

On the other hand, the growth of revenue in 2018 was driven by Color media international under the direction of Robert Čoban, publisher of several magazines and weeklies such as Gloria, Story, Ljepota i zdravlje and many others. Color media is present in all SEE markets and is expanding quite strongly.
Among the portals, the Internet group, the publisher of Telegraf, has jumped in our list from 25th to 22nd place. The Telegraf is now behind Kurir and Blic in the portal viewership and is high on the 3rd place of the list we published for the July, so the fight is expected to continue in the fall.
There is no Alo company on this year’s list because Bisnode has not yet released its revenue data. Two years ago, Alo had 1.7 million euros in revenue and ranked 23rd.
Radio Bubonja, Sos Kanal, TV Most, AS media and STV from Šid were removed from the 40 largest media list.
 2018 2017 NAME 2018 2017
01. 01. RADIO TELEVIZIJA SRBIJE 95.082.945 90.616.763
02. 02. PINK INTERNATIONAL 66.615.933 52.305.345
03. 03. PRVA TELEVIZIJA 35.699.889 29.052.076
04. 04. HD WIN (Arena sport) 30.783.806 28.403.012
05. 05. RINGIER A.SPRINGER (Blic) 25.678.405 27.601.295
06. 06. RTV NOVI SAD 18.365.423 17.893.976
07. 08. NID KOMPANIJA NOVOSTI 14.796.130 11.892.799
08. 09. B92 12.290.702 11.375.421
09. 10. ADRIA MEDIA GROUP (Kurir) 10.046.664 10.590.951
10. 07. POLITIKA NOVINE 8.474.824 15.160.986
11. 14. NID COLOR MEDIAINT 8.347.583 5.488.710
12. 12. K::CN NIŠ 6.389.919 6.486.397
13. 13. HBO ADRIA 6.163.153 5.538.464
14. 15. INSAJDER TIM 5.821.347 5.420.380
15. 16. ADRIA NEWS (N1) 4.376.275 4.470.049
16. 11. HAPPY TV 4.014.007 6.494.548
17. 17. MEDIJSKA MREŽA 3.829.448 3.293.908
18. 18. UMP (Sportklub) 3.588.216 3.293.348
19. 22. DNEVNIK VOJVODINA PRESS 3.531.084 1.965.613
20. 21. STUDIO B 3.474.283 2.742.039
21. 19. MAGYAR SZO 3.220.680 3.090.030
22. 25. INTERNET GROUP (Telegraf) 1.778.009 1.338.852
23. 24. DAN GRAF 1.752.052 1.699.230
24. 20. ADRIA MEDIA MAGAZINE 1.704.179 3.013.152
25. 28. LOKAL MEDIA 1.214.839 906.667
26. n.p. R MEDIA GROUP 1.186.523 N.P.
27. n.p. RADIO S 1.109.952 N.P.
28. 27. NIP NEDELJNIK 1.059.925 1.086.852
29. 30. SRBIJA DANAS 942.898 783.011
30. n.p. PLAY RADIO 925.387 N.P.
31. 29. NIN 823.655 873.132
32. 39. RTV BELLE AMIE 602.528 457.133
33. n.p. MONDO INC 582.921 n.p.
34. 38. NOVOSADSKA TV 553.810 462.869
35. 36. VREME 539.504 476.333
36. 35. RTV SUNCE 532.410 523.692
37. 31. PUBLISHER 519.068 708.022
38. 40 NIP ZRENJANIN 508.355 445.916
39. n.p. RTV PAZAR 498.547 N.P.
40. 26. RTV KRAGUJEVAC 479.389 1.263.937
Source: Bisnode d.o.o. 2018 387.904.667