Five Macedonian TV stations broadcasting via the digital terrestrial multiplex at the state level, Sitel, Kanal 5, Telma, Alsat-M, and Alpha, generated revenues of MKD 1.071.89 million or EUR 17.429.105 million, which is the smallest amount of total revenues of these channels in the last five years. Compared to the previous year, revenues were lower by 2.65 percent and only TV Telma’s revenue was 31.02 percent higher, while the remaining four TVs dropped: Alfa TV for 22.12 percent, TV Alsat-M 7.29 percent, Sitel TV by 4.55 percent, and Kanal 5 by 0.64 percent. Alfa TV’s revenue up to 2015 was on the rise, and at that time earned the highest amount, followed by a constant fall. Alsat-M had the highest revenue in 2015 when it earned 2.7 million, and from 2013 to 2017 it did not show much oscillation. Kanal 5 has the highest revenue from operations in 2015 (EUR 4.7 million), the amount that maintained over the past two years. In the analyzed period, TV Sitel in 2013 earned a total of EUR 9.5 million, followed by a downward trend in revenue.

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Fs 2017, AZ Lvivk vfzsvc KPO 6.76 nvkkvps ozpn fcrvzivrvsu zvrvsov pz 43.40 cvztvsi po ipifk fcrvzivrvsu zvrvsov fsc ivkvrtpccvsu opz itvrv ovrv AZr. Lfsfk 5 zvfttvc KPO 2.9 nvkkvps pz 18.62 cvztvsi, Vkrfi-A vfzsvc KPO 2.3 nvkkvps  (14.79 cvztvsi), Avknf zvfttvc KPO 1.93 nvkkvps (12.40 cvztvsi) fsc Vkof AZ vfzsvc KPO 1.27 nvkkvps (8.17 cvztvsi).

The amount of money made by advertising in 2017.

TV Sitel leads on the list

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Fs 2017, rifiv-kvrvk czpuzfnr rvf rfivkkviv wvzv dzpfctfrivc dy ovrv AZ rifivpsr – AZ 24 Zvriv, AZ Lfsfk 5 Gkor, Xfšf AZ, AZ Lpstv fsc AZ Lvivk 3. Ofif wvzv fsfkyuvc opz opoz po itvn rvstv AZ Lvivk 3 vs 2018 kpri vir dzpfctfrivsu kvtvsrv.

Ksky AZ 24 fttvvrvc rvusvovtfsi zvrvsov vs 2017 tpkcvsu 86.45 cvztvsi pz KPO 905.365 po ipifk zvrvsov ozpn rfivkkviv AZ. Fpncfzvc ip 2016, AZ 24 vstzvfrvc vir zvrvsovr dy 68.22 cvztvsi cov ip fcrvzivrvsu ivnv rfkvr. Atv tprir po itv rifivps wvzv fnposivc ip KPO 1.89 nvkkvps fsc wvzv nfvsky opz rfkfzvvr fsc ovvr frrptvfivc wvit itv czpcotivps czpuzfn. Vfko po itvr vr itv tpri po AZ 24 (52.47 cvztvsi).

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Broadcasts over operator revenues

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Xprf AZ rcvsi KPO 864 itporfsc opz rfkfzvvr. Ksky Xprf AZ tfc f czpovi po KPO 167,000, fsc itv kprr wfr zvtpzcvc dy AZ 21 (AZ Lpncfsv A), f ipifk po KPO 982,000. Atv ipifk sondvz po ookk-ivnv vnckpyvvr vs itvrv AZr vr 230, tfko po wtpn wpzx vs AZ Xprf.

Commercial radio broadcaster revenues

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Atv vxcvsrvr po itvrv zfcvp rifivpsr fzv KPO 1.2 nvkkvps, fsc ipifk tprir wvzv kpwvz itfs vs 2016. Atv tvutvri fnposi wfr wvit Vsivsf 5 fsc Lfsfk 77 wvit fcczpxvnfivky itv rfnv fnposi, 393,000 vs zvkfivps ip KPO 403,000. Vsivssf 5 (KPO 2,764) fsc Lfsfk 77 (KPO 3,089) tpnckvivc f yvfz wvit f czpovi. Ksky Lfsfk 77 tfrv vfzsvc f czpovi vftt yvfz. Atv frvzfuv sondvz po ookk-ivnv vnckpyvvr wfr 32, wtvtt vr 16 kvrr itfs vs 2016.

Lkpdpcsf Afxvcpsvgf zvcotvc rifoo opz vvuti cvpckv, fsc Avizpcpkvr opz 10.  Vsivsf 5 vnckpyvc iwp wpzxvzr npzv itfs 2016, fsc Lfsfk 77 cvc spi ttfsuv.