Vlasnička struktura projekta Una TV i njegova financijska konstrukcija najveća je misterija cijele priče o novoj regionalnoj televiziji koja će, prema tvrdnji njihove PR službe, donijeti “drugačiji pristup kreiranju informativnog programa te zabavnog sadržaja prilagođenog svim dobnim skupinama i cijeloj obitelji.” Ozbiljna televizija košta ozbiljan novac, posebno na nacionalnoj razini, a na regionalnoj barem 3 puta više. Radi se o milijunima eura ulaganja s vrlo neizvjesnim rezultatom povrata uloženih sredstava pa je time još bitnije znati tko je, imenom i prezimenom te kapitalom, spreman na takav poslovni rizik.

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