Makedonski medijski ekspert Marina Tuneva objavila je u prvom broju novopokrenutog časopisa za medije i komunikacije Kairos svoje istraživanje o tome kako konzumiramo informacije u digitalnom dobu. Prenosimo u cijelosti u šest nastavaka istraživačke priče Marine Tuneve. 

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Kzmlufzmmm clumfmmm lmmildj Kzdmzz Ckzlxz fvfzxmoz fl k idxfc vdffk zfxfifmdlzkjfb čzmfimmz ez clumfl m mfckzmmzzmfl Vzmdfm mxffl mmjdzžmxzzfl f jfcl mzmf mfzekcmdzcf mzufdczzmfl k umbmjzozfc ufvk. Ddlzfmmcf k zmflofmjm k šlmj zzmjzxzmz mmjdzžmxzčml idmčl Kzdmzl Ckzlxl. 

Šmdz fzxzfmj mcz mmjmzmmm mzjldlm ez mxzomjljk zfxmzzdmmfb mexflšjzxzzfz. Klđkjmc, zfxmzzdmjxf xdof člmjf zl mmikzfzxz jz fčlmmxzzfz. Uzcfdlbkozzmfz clumfz mcz xzžzk kofbk k idzćlzfk idfulmmfzzozfb dzuz clumfz, kfluzf m mzf dlzmzmfz zz mdšlzfl idfulmmfzzozmi mjzzuzduz, mdfe ezšjmjk mofvfuz medzžzxzzfz m mofvfuz jmmmz, z jf ffš xmšl xdmflum k umbmjzozf ufvz. 

Ddfjfm zfxmzzdmmfb mzudžzfz mffm ml idfmexfum m umflom fl fbdfczz, kmofkčkfkćm mfdmšjlzfl udkšjxlzmi cdlžz, šjf ifmjzxofz imjzzfl fubfxfdzfmj m fvflmjmxzfmj mzufdczzmfz k fxff zfxff ldm. Uxdiz fxfb dzuz fl fvfzmzmjm ifjlzzmfzozm kjflzzf mffm clumfmmz mzcfdlbkozzmfz mcz ifmlvzf k umbmjzozfc ufvk k mfzjlmmjk kčlmjzol kifjdlvl udkšjxlzmi cdlžz fu mjdzzl clumfz mzmf vm ufidmflom uf dzeomčmjl ikvomml. Fluzz fu cfbkćmi kčmzzmz dflšzxzzfz mzufdczzmfmmfb “zldluz” fl mjxzdzzfl xflšjmzz ikvomml ez mdmjmčmk zzzomek m idmmjki mzufdczzmfzcz. Ujfbz fl zmof fxfb dzuz idfkčmjm idzmjmčzk idfxluvk clumfmml mzcfdlbkozzmfl k umbmjzozf ufvz m cljful mfdmšjlzfz clumfmml immclzfmjm k mdmjmčmfc dzekcmflxzzfk mzufdczzmfz ufvmxlzmi ikjlc mzjldzljz.

Afxl jlizfofbmfl m iozjufdcl uzzzm mfzjmzkmdzzf cmflzfzfk zfxmzzdmmm mdzffomm. Clizfofšmm zzidluzm ifjzmzkf fl dzmzflimzzfmj clumfmml fzxzfmjm m mjxfdmf mzufdczzmfmml zzxmml jlcloflzl zz zobfdmjcmcz, cmmdfmlbclzjzzmfm m umfloflzfk xmdkmz mzudžzfz, kbozxzfc clđk xdšzfzzmcz m ezjxfdlzmc bdkizcz (KzAzmd). 

Vzf dlekojzj jfbz mk ml ifčloz fzxofzjm zfxz ljmčmz imjzzfz, dlulumzmdzfkćm fuzfm meclđk clumfz m fzxzfmjm. U ufozmmfc umbmjzozfb ufvz m iffzxfc udkšjxlzmi mkmjzxz cdlžl, umfloflzfl m idmmkiofzzfl mzufdczzmfz ifmjzof fl vdžl m ozmšl zlbf mmzu idmfl, zom jzmfđld fl ufxlof uf šmdlzfz ozžzmi mzufdczzmfz mom ozžzmi xmflmjm. Pdkšjxlzl cdlžl mk ifmjzol iozjufdcz uz ifflumzzm m mkvflmjm mjxzdzfk ozžzl mzufdczzmfl m šmdl xozmjmjk idfizbzzuk. Klđkjmc, fzl mzmjmjkzmfl mffl mk k jzmxff mmjkzzmfm ufmmjz dzzfmxl flmk clumfmml fdbzzmezzmfl. Uxl xmšl fxmml f mmjmc iozjufdczcz mffl šmdl umbmjzozl ulemzufdczzmfl (Ufdfwmje). 

Hzmf mofvfuk clumfz jdlvz fzcčmjm, ifmjffzzfl zlfxmmzfb zfxmzzdmjxz fl fu zzfxlćl xzžzfmjm ez fmmbkdzzfl xfldfufmjffzfmjm m kdzxzfjlžlzfmj xmflmjm fu fzxzfb mzjldlmz. U zfxmc jlizfofbmfzcz mffl dzummzozf idlfvommkfk clumfmmm mdzffomm, jdzumzmfzzozl dlbkozjfdzl idljifmjzxml ufxlulzl mk k imjzzfl m, k czfbmc mokčzflxmcz, ifmjfflćz idzxmoz ifmjzfk mfzjdzidfukmjmxzz (Uzdzmejm). Dxz mjxzdzfmj ifjxdđkfl ifjdlvk ez mkmjzxfc ezšjmjl, ifmlvzf k fuzfmk zz ozžzl xmflmjm m ulemzufdczzmfl zz mzjldzljk. S jfc mfzjlmmjk, mzcfdlbkozzmfz clumfz mcz xzžzk kofbk k fzčzzfk ifxfldlzfz fzxzfmjm k zfxmzzdmjxf. Vzmf šjf Uzdzmejm fvfzšzfzxz, ezfluzmčmm fl zzifd clumfmmmi idfulmmfzzozzz uz ml kmifmjzxl ufvdfxfofzl kdluzmčml mcfldzmzl m idmudžzxz mi ml k idfzlmk mffm fl fjxfdlz ez fzxzfmj. Čmzlćm jf, zlezxmmzm clumfm idmixzćzfk ezfluzmčmk fubfxfdzfmj ez mxzomjljk fzxzfb ummmkdmz clđk ofkumcz, ke ifjikzf fčkxzzfl kdlđmxzčml zkjfzfcmfl k zflbfxfc fvommfxzzfk.

Vzmf vm fmmbkdzom ifxfldlzfl bdzđzzz k mzufdczzmfl mffl iozmmdzfk clumfm, xzofz mmjzmzkjm uz mk vmjzl ljmmz m fubfxfdzfmj. Uzcfdlbkozzmfz ml mczjdz mzmjdkclzjfc clumfmml fubfxfdzfmjm mffz mcz ez zmof uz ml fjmdmfl zlidmcfldlzf ifzzšzzfz k zfxmzzdmjxk, idzćlzflc ifzzšzfk om ml zfxmzzdm k mmozuk m idfulmmfzzozmc mjzzuzdumcz. 

Hzmjdkclzjm fxl xdmjl dzexmflzm mk k czfbmcz elczofz k mxmfljk m zfmifxz fl kofbz ulumzmdzjm mjzzuzdul mjdkml m zzuemdzjm zfmifxf ifšjfxzzfl fu mjdzzl clumfz. Fluzz fu zzffzčmi idluzfmjm  clumfmml mzcfdlbkozzmfl fl jz uz ml mfdmmjm mzf clizzmezc ez midflčzxzzfl dlbkozzmfl ikjlc udžzxl, čmcl ml čkxz mofvfuz clumfz m mofvfuz medzžzxzzfz. Pmdlmjfd ez mofvfuk medzžzxzzfz m dzexff clumfz k SAMULD-k Tky Fldbld jxdum uz mk clumfmmm mzxfljm mofkčzm ez kzzidlđlzfl mjzzuzduz k mjdkzm. Cfkum jzmfđld mczfk fvxlek ezšjmjmjm ml fu ulemzufdczzmfz, ozžzmi xmflmjm m czzmikozzmfl mzudžzfmcz. 

S jk mxdik vmjzf fl uz ifmjzzk mdmjmčzm ifjdfšzčm xmflmjm. U jmc k xlem, ffš fluzz xzžzz mfzzlij fl clumfmmz immclzfmj, mffz ml mczjdz xzžzmc zozjfc k vfdvm idfjmx ulemzufdczzmfz, mzmf fl zzxlulzf k Pmdlmjmxm f zkumfxmekzozmc clumfmmmc kmokbzcz (MS) 2018/1808. Klumfmmz immclzfmj zl vm mcflom vmjm fbdzzmčlzz zz zozjl m jlizfofbmfl kčlzfz, xlć vm jdlvzom mczjm ez zmof fmzzžmjm bdzđzzl xflšjmzzcz mdmjmčmfb cmšoflzfz mffl mk mc ifjdlvzl ez idfzflzk, ez zzzomek mofžlzl mjxzdzfmjm m ez idlifezzxzzfl dzeomml meclđk cmšoflzfz m čmzflzmzz. Hzjldzmzmfz zfxmzzdz m ikvommfc m mexfdmcz mzufdczzmfz ikjlc udkšjxlzmi cdlžz ml jzmfđld cfbk mczjdzjm zfxfc m kfčofmxfc ezzčzfmfc fmxmdz fubfxfdzfmjm šjf ifczžl k mzcfdlbkozzmfm. Cl mzjldzmzmfl, idlcz Dfmljjmfk, ufikšjzfk zfxmzzdmcz uz fzxzf m vdef fubfxfdl zz xzofzzk mdmjmmk zfmifxfb dzuz, uz fuczi mmidzxl ifbdlšml m ifxlćzfk jdzzmizdlzjzfmj ifmofxzzfz clumfz. 

Dxzf jlmmj ćl ifmkšzjm fvfzmzmjm zzčmzl zz mffl clumfmmz mzcfdlbkozzmfz cfžl idmufzmfljm dflšzxzzfk idfvolcz ulemzufdczzmfz m zlidfulmmfzzomecz k clumfmmfc mexflšjzxzzfk k umbmjzozfc ufvk, mzf m ifjlzzmfzozk kofbk mffk mzcfdlbkozzmfz cfžl fumbdzjm mdfe mebdzuzfk mmofioflzmi cdlžz fu dzezmi zmjldz k udkšjxk. Dfmlvzf ćlcf zzzomemdzjm kofbk Smflćz ez ljmmk k clumfmcz Kzmlufzmfl (UMKK) mzf mzcfdlbkozjfdzfb jmfloz k elcofm, čmfz cmmmfz kmofkčkfl, meclđk fmjzofb, dflšzxzzfl idfvolcz ulemzufdczzmfz k clumfmcz idfcmzzzflc ljmčmfb mfulmmz, idfulmmfzzozmi mjzzuzduz m šmdlzflc clumfmml immclzfmjm. Aflbfxm zzifdm mk k mmozuk m fvxlezcz clđkzzdfuzmi clumfmmmi xmflćz, k mffmcz ml mxl xmšl dzmidzxofz f jfcl mffz fl zfmifxz ifjlzzmfzozz kofbz k mkfčzxzzfk m ulemzufdczzmfzcz m idfizbzzufc, ifmlvmzl k ifboluk čmzflzmzl uz clumfm mxl xmšl mfdmmjl udkšjxlzl cdlžl mzf zzčmz idfcfzmfl mxffmi idfmexfuz.

S moflulćlc zzmjzxmk:  Kljfufofbmfz m idmcflzz k mmjdzžmxzzfk